The company I choose is L Brands. Following a recent stock plunge, this company is in need of change. Here are a few steps I would take to ensure that this company reclaims its target market, namely millennials and women. The first step is to sell its subsidiaries that are not churning money, and instead concentrate on those that are still gaining public attention. The inflow will be able to sustain the remaining holdings. Next, with regard to its most well-known affiliate, Victoria’s Secret, its annual show has dropped in ratings drastically. Besides inviting people of diverse sizes and sexuality to walk in the show, they should also have a see-now, buy-now policy. The show, which would connect the company with millennials if it is streamed at apps that are teenager-centric like Snapchat, should allow viewers to buy the lingerie immediately to ensure that the clothes do not become an afterthought. Most people tend to spend more money in the heat of the moment, especially if a simple and quick payments method is offered. Clothes should also cater to a wider range of sizes instead of being fixated on smaller sizes. To get a bigger buzz around L Brands, the retail company should also offer commission or other incentives to styling services like Stitch Fix. Lastly, to ensure that their website is consumer friendly, technology can be applied by allowing customers to see how the clothes fit on a sketch of their body type based on an input of measurements.