This advertisement is for L’OREAL’s Smart BB Cream. Half of the page is of a woman’s face with a barely noticeable line going down her face, showing before and after using the product. The other half of the page explains what it does. At the top of the ad it reads, “Beautifies in 1 second Improves skin in 1 week” which is implying the product will work right away. At the bottom of the page it has their slogan “Because you’re worth it” and then “L’OREAL”.
The advertisement uses different persuasion techniques. One technique used is beautiful people. This ad uses a beautiful model which attracts our attention and makes us think that we will have beautiful skin just like the model if we use their BB cream. But using their product won't make anyone have instantly perfect skin and it won't make you look a model. Saying “Beautifies in 1 second” doesn't seem very realistic. We know we won't be instantly beautiful after 1 second of using it.
The picture of the woman’s face shows a before and after, and there is not a very noticeable difference. People who look at this ad wouldn't even be able to tell it was a before and after if it didn't say it. Most women don't even have as good of skin as the model before she supposedly used the product, so having skin like the after part seems very unrealistic.
Another technique this advertisement uses is Extrapolation. The ad makes us want to believe that we will have perfect skin after 1 second of using it. The ad does not say how expensive it is so we don't know if we can even afford it or not. The ad also doesn't mention any of the chemicals used to make it, so we don't know what we will be putting on our skin. At the bottom of their ad is their slogan, “Because you’re worth it,” which makes you feel like you should wear makeup in order to feel good about yourself. Wearing makeup shouldn't be the only way to feel good about yourself because makeup is only on the outside for other people to see but to truly feel good about yourself is to do something that makes you happy.
Intensity is another technique that is being used in this ad. This ad uses words that make it seem like its a great product. “Illuminates”, “Perfects”, “Smoother”, “Texture”, “Healthier”, “Beautifies”, and “Smart” are intensifiers in the ad which makes the product sound better than it really is. Using intensifiers will make you belive its a great product but when you get it, its not what you expected.
This ad can be offensive to some women because the stereotypical woman has beautiful skin, is skinny and is perfect. This reinforces the stereotype that women need to wear makeup in order to be beautiful and for other people to accept them. Woman should not have to wear makeup just to make them feel good about themselves and to please other people. Everyone has their own idea of what beauty is and having unrealistic expectations like flawless skin should not be what most people think of with being beautiful.